INDUSTRIAL STRENGTH LONDON

Those connected with Industrial Strength will know our enthusiasm for Russian Kettlebells and that we see them as an essential component of an athlete's well rounded physical training programme (strength and conditioning if your prefer) and the first choice when it comes to external resistance.

Some people seem to use kettlebells as the one and only component of their fitness regime whilst others are promoting them as the answer to all our health and fitness problems. What's more disturbing is that the people who promote this belief in the popular press (particularly the Evening Standard, Metro, London Paper etc) and in the high street gym chains are starting to successfully persuade uk gym members to try out kettlebells.

Whilst this seems great all I hear from clients who are members at places like Virgin Active and even a client of mine who trains at a track frequented by EIS (English Insitute of Sport) Strength and Conditioning coaches, is that what they are doing with kettlebells is not what they are doing with us at Balance and at Industrial Strength.

Its also not what is being promoted by the IKFF or the likes of the American Kettlebell Club (where the video above was  sourced via). No high reps, power and strength endurance, no biomechanical efficiency, no energy management, no movement economy.

On the high street there doesnt
dont seem to have much of a clue as to why they are using them or where the kettlebells strength lies.